The Rise of Fractional Leadership and Why It Almost Always Fails For Marketing

The Research Growth doesn’t stall because of weak strategies—it stalls because leaders aren’t on the same page. A McKinsey study of B2B companies found that the closer CEOs and CMOs were aligned on the company’s growth strategy, the stronger the business performed....

Fred Luddy’s founding of ServiceNow PROVIDES HOPE AND STRATEGY.

If you are looking for a message of hope—and some terrific strategic insights—take a few minutes today to listen to Sequoia’s podcast on the founding of ServiceNow. LINK: https://www.sequoiacap.com/podcast/crucible-moments-servicenow/I’ve been deep into churn metrics...

Don’t Use a Performance Marketing Approach for Brand Awareness

4 hours ago CEOs, there is a good chance that your marketing team is going to come to you to discuss the need for your company to focus on brand awareness.Both the data and anecdotal evidence show increasing interest in the topic. Every day there are multiple posts in...

6/14/24: PPC Ads Are Physical availability Paid search should always be on, what Is physical availability?

Welcome to Closing the Growth Gap!I’m Ben Scandlen, co-founder of Mosaic Growth Solutions. In this blog, I share my insights on the most interesting topics in growth and marketing, drawing from my experience assessing hundreds of B2B SaaS companies and driving...

3 Keys to finding more joy at work and what it means for ceos

Work is just that, work, but that doesn’t mean it should be joyless and lack meaning. Being fulfilled and inspired is important not just for you, but for the company as well because this is one of the foundational components of growth.  Research from Gallup shows...

6/24/24: Talk about the problem you are solving, invest in social proof, & AI will transform search

Hello and welcome to Closing the Growth Gap!I’m Ben Scandlen, co-founder of Mosaic Growth Solutions. Here, I share my insights on the most interesting topics in growth and marketing, based on my experience assessing hundreds of B2B SaaS companies and helping...

B2B Marketers can be pretty arrogant

Have you seen the Jerry Seinfeld bit on Life cereal? He says: Too much arrogance.Everywhere.Even the food industry.Where in the world do you get your balls to call a breakfast cereal LIFE?What do they see in their little square oat cereal that makes them think that it...

Closing the Growth Gap: Overcoming Barriers to Fast Growth in B2B SaaS

Welcome to “Closing the Growth Gap,” your go-to resource for insights on achieving rapid growth in the B2B SaaS industry. I’m Ben Scandlen, co-founder of Mosaic Growth Solutions, and I’m joined today by my fellow co-founder, Neew Patel....

Assessing Marketing Maturity & Competitive Analysis

A major part of Mosaic’s growth marketing assessment is the marketing maturity analysis in which we seek to understand and benchmark the sophistication of an organization’s marketing-led growth strategy and capabilities as well as that of its direct competitors. Doing...

Why Some Companies Struggle With Fast Growth Post-Investment

As a private equity investor, your objective is crystal clear—maximize value across your portfolio. As a leader of a growth equity backed company, you understand that speed is a critical component to success. The board wants to see successful traction against the low...