Product-led growth (PLG) is generating a lot of buzz in the B2B SaaS space, but few people can effectively describe what it is exactly. For me personally, I know it when I see it, but it can be challenging to introduce the concept of PLG to our...
The clients we work with need significant help in improving marketing effectiveness. While nearly all of them see measurable revenue growth as a result of the strategy and tactics that we help them implement, a recent client met with particularly impressive...
We are often part of the post-transaction frenzy that is inevitable at newly-funded companies. Leaders, striving to realize the synergies and efficiencies highlighted in the investment decks, focus on things like finalizing budgets, briefing the board,...
In this Mosaic Minute, we are diving into how to market to potential customers based on their awareness. While “demand generation” is a commonly used and widely accepted marketing term, it’s actually a bit of a misnomer – marketing can’t actually generate...
We are going to start with the punchline upfront – most of your go-to-market teams are likely not focusing on the right buyer. To explain what I mean, let’s break your target market into 3 different groups. Total Addressable Market (TAM): This is the...
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