It was a mess. We cracked open a client’s Hubspot instance to take a look at their lead scoring methodology and it was like spaghetti code, with many different, difficult-to-follow paths to creating a lead score. It gave us a headache just trying to trace...
We’ve discussed the importance of accurate performance reporting in previous Mosaic Minutes. Not only is it a way to consistently track progress against goals but it is also a good way to spot potential problems. In looking at a client’s...
This week we have been writing about organizational blind spots and how to avoid them. A lot of organizations think that data and reporting are good ways to overcome blind spots and they can be if you take the right approach. But, if you take the...
“The more we fixate on our own perspectives, the narrower our fields of vision — and our minds.” Katya Andresen, The Perception Paradox – Insight dwells in the places you don’t see, April 14, 2019, blog Following some of the coverage of the...
We recently worked with a B2B SaaS client that had a single employee in marketing. The woman, who assumes the marketing leadership role, has worked at the company for years. She’s built up significant knowledge about the business and the industry. ...
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