Introduction It’s that time of year – teams are focused on hitting year-end goals while also pulling together strategic plans and budgets for 2024. Investment in marketing is crucial for sustaining growth and staying competitive, but as always, there is...
As fractional CMOs across dozens of high-growth B2B SaaS companies, we’ve seen a lot of enthusiasm from clients around account-based marketing (ABM) throughout the years. While we are fully supportive of this type of approach, we have seen instances where ABM has...
In the fast-paced world of business, scaling isn’t just about growth in size but also about growth in efficiency and relevance. As fractional CMOs we have worked with many B2B SaaS companies that have driven significant growth through a traditional enterprise...
The Internet has been flooded with content and the competition for search presence will become even more intense as AI increases the volume of content while reducing the number of search engine searches. The digital landscape is shifting fast, and because there is...
Our experience working with many different PE-backed B2B SaaS companies has shown that efficient growth isn’t possible without effective marketing operations. Effective use of technology, accurate reporting and organizational alignment are critical to growth....
As a private equity investor, your objective is crystal clear—maximize value across your portfolio. Speed is a critical component to success, and the clock starts ticking once the diligence process is kicked off. The board wants to see real momentum and traction...
As AI-driven chatbot usage continues to grow, it will create a dilemma that will need to be addressed. The dilemma is that the data AI uses to power its responses comes from content across the Internet. A major reason that content was created was to drive organic...
We wanted to know what ChatGPT had to say about this and here is the ChatGPT generated answer… No, AI chatbots are not likely to replace search engines. While AI chatbots serve as conversational agents that can provide information and assistance to users, search...
To optimize a website for AI algorithms, you can follow these strategies: Relevant and Quality Content: Create high-quality, informative, and relevant content that aligns with the interests and needs of your target audience. AI algorithms prioritize websites with...
For Mosaic, 2022 brought us new projects and introduced us to new industries but our mission remained unwavering – to unleash transformational growth for every client in the most efficient way. We had wins, we had challenges and we learned a lot from it all. ...
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