Previous posts outlined why marketing science faces structural limits. Complete information is unavailable. Precision often creates false certainty. Optimization occurs in systems that continuously adapt.The implication is not to abandon analysis or prediction. It is...
Most marketing frameworks describe what people do.Funnels. Journeys. Stages.What they often miss is the most important part: those journeys are made by humans making decisions.People with emotions, goals, expectations, and something at stake.People who are distracted,...
Kahneman, Simon, Menger, and Savage converged on something that is foundational to marketing, but not thought of enough:People don’t make decisions objectively.They don’t evaluate products in isolation or compute stable value. They interpret, compare, and...
Growth stalls when decisions default to inaction, even when value is strong.In earlier posts, I covered two prerequisites for action:- How people assign value- What threshold that value must clearThese are necessary but not sufficient. Value and threshold-crossing...
I’ve referred so many people to Aldi that I’m pretty sure I’ve earned a lifetime supply of chocolate-mint Elevation protein bars.When the store first opened, I almost had an identity crisis moment:Why am I evangelizing about a discount grocery...
Promotions drive volume by lowering prices. Pricing power drives growth by raising them. Different goals. Different strategies.But if you look at how decisions are actually made, they turn out to be two expressions of the same underlying mechanic.Promotions are most...
Kyle Poyar recently shared a stat that should shake every GTM team:Public SaaS companies now have an average CAC payback period of 57 months. That’s nearly 5 years just to recover sales and marketing spend.https://lnkd.in/e-6TBNQbAnd it’s not just Kyle.Matt...
Sports gambling in the United States is larger than it has ever been. During any sports broadcast, advertising from sportsbooks dominates, backed by prominent athletes and generous incentives.At first glance, this seems paradoxical. With player statistics, advanced...
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True story: After 3 months of working with Mosaic, including 2 weeks of paid ad testing on LinkedIn, a client new to marketing was disappointed they weren’t seeing an increase in leads THEY expected.Meanwhile, Ben Scandlen and I were pumped because after the...
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