Marketing Strategy

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The Limits of Marketing Science (Post 1)

Sports gambling in the United States is larger than it has ever been. During any sports broadcast, advertising from sportsbooks dominates, backed by prominent athletes and generous incentives.At first glance, this seems paradoxical. With player statistics, advanced...

3 Reasons to humanize your b2b case studies

2 weeks ago • Visible to anyone on or off LinkedIn If you were presented with these two options:Option A: Save your company 13%. Option B: Save your company 11% and you’ll be recognized as a leader in your industry and promoted.Which would you choose? Be...

Fred Luddy’s founding of ServiceNow PROVIDES HOPE AND STRATEGY.

If you are looking for a message of hope—and some terrific strategic insights—take a few minutes today to listen to Sequoia’s podcast on the founding of ServiceNow. LINK: https://www.sequoiacap.com/podcast/crucible-moments-servicenow/I’ve been deep into churn metrics...

Don’t Use a Performance Marketing Approach for Brand Awareness

4 hours ago CEOs, there is a good chance that your marketing team is going to come to you to discuss the need for your company to focus on brand awareness.Both the data and anecdotal evidence show increasing interest in the topic. Every day there are multiple posts in...

6/14/24: PPC Ads Are Physical availability Paid search should always be on, what Is physical availability?

Welcome to Closing the Growth Gap!I’m Ben Scandlen, co-founder of Mosaic Growth Solutions. In this blog, I share my insights on the most interesting topics in growth and marketing, drawing from my experience assessing hundreds of B2B SaaS companies and driving...

3 Keys to finding more joy at work and what it means for ceos

Work is just that, work, but that doesn’t mean it should be joyless and lack meaning. Being fulfilled and inspired is important not just for you, but for the company as well because this is one of the foundational components of growth.  Research from Gallup shows...